Authored by economists Chris Johns and Jim Power and Alan Cox, CEO of Core Media, Marketing Multiplied is the first ever study that comprehensively reviews the impact of marketing communications from both a macroeconomic and microeconomic basis.
The book surveys the global repository of economic literature to demonstrate the significant contribution that advertising makes to national economies. It also brings together many proof points and case studies that describe the effectiveness of marketing communications in building growth and profit for companies and brands. In fact, it is an expansive guide on how to improve marketing efficiency and effectiveness.
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